How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Marty Swant - January 2, 2017 - Adweek
URL 7 Min

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data, James Whittaker, a Microsoft tech evangelist, connected his heated mini-pool to the internet so it could take in data from his local spa company, find sources of chemicals it needs to buy, follow sales patterns, know its internal supply and how fast it's using them, monitor the weather, etc. Along the way, he realized his hot tub might be better off buying supplies for itself than he is.

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