Fully Charged: Lyft’s Entry Into Autonomous Cars Brings Leverage

Bloomberg News - July 22, 2017 - Internet of Things Institute
URL 3 Min

Lyft Inc. is joining the self-driving car arms race in earnest. It’s all about leverage.

The company’s new Palo Alto, California, office will be called Level 5. That’s the stage of autonomy where the human race can die off, and the cars drive themselves. It’s a big reversal for Lyft, which had smartly struck partnerships with Alphabet Inc.’s Waymo, General Motors Co., Nutonomy and Jaguar Land Rover.

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