Finding Solid Ground in the IoT Era

Pierre DeBois - August 4, 2015 - CMS Wire
URL 4 Min

Ultimately the Internet of Things era is introducing new programmatic and operational behaviors to deliver product and service to customers. This means marketers must stretch their imaginations of customer benefits to craft meaningful branding and sales messages to cut through the myriad of IOT tech that is arriving at an astounding rate.

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